Overview

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Successful marketing-getting products from producers to domestic and international consumers-is vital to the well being of U.S. farmers and ranchers, and to the health of the economy as a whole. Enhancing economic opportunities for agricultural producers has always been a core goal of CSREES, and to accomplish this goal the agency supports research, higher education, and extension activities related to marketing and trade. In addition, the agency partners with public and private sector organizations to promote successful marketing and trade methods and strategies, including alternative markets, products, policies, and institutions.

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In Focus

• The MarketMaker interactive database connects food producers to new markets, and promotes the development of quality driven food supply chains.
• A publication by the Western Extension Marketing Committee helps agricultural producers make smart decisions about branding and certification programs.
• The recent boom in ethanol and biofuels production and the importance of corn as a source of ethanol will continue to have a major effect on U.S. agriculture.
• A new series of fact sheets discusses the economic aspects of alternative marketing arrangements for livestock and meat.
• Nebraska Beef Marketing Web site helps producers understand the Processed Verified Program and the Quality Systems Assessment program.
• CSREES supports many programs that enhance the competitiveness of American agriculture and the competitiveness and sustainability of rural and farm economies.


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Partnerships

• CSREES economists partner with the USDA Economists Group, which responsibly advocates for USDA economists and aids them in carrying out their responsibilities.
• CSREES partners with scientists through multistate research committees related to marketing and farm management.
• CSREES collaborates with the Livestock Marketing Information Center (LMIC) to provide economic analysis and projections for the livestock industry.


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Events

• 2008 American Agricultural Economics Association & American Council on Consumer Interests Joint Annual Meeting, Orlando, FL, June 27-29, 2008.
• Northeastern Agricultural and Resource Economics Association Workshop, Quebec City, Canada, June 29, 2008.
• Competitive Grants Grantsmanship Workshops, Washington, DC/Salt Lake City, UT, September/October, 2008.


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Selected Results and Impacts

• North Carolina's Farmland Values Project uses CSREES funds to explore the non-farm values of agricultural land.
• CSREES funds are helping Oregon researchers understand why not all farmers' markets succeed.
• CSREES-funded research explores the use of GPS-equipped cattle to increase farm productivity.


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Resources

• Wholesale and Farmers Markets, Agricultural Marketing Service. Farmers' market locations, direct-to-market producer services, grants, outreach, and more.
• MarketMaker, Michigan State University. Interactive Web site with resources and tools to connect producers with consumers
• Making Cents of Green Industry Economics, Texas A&M University. Weblog on issues facing the floriculture and landscape industry, with analyses and strategies.


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Contacts

Henry Bahn

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Last Updated: June 27, 2008